From the Blog

Flowerlink celebrated last Wednesday, and we definitely had a good reason.  It’s been ten years since we first started providing the greater Los Angeles area with our world class roses.  We spent our 10th anniversary at the Manhattan Beach Country Club surrounded by friends, old and new.  These friends included loyal Flowerlink clients like Bristol Farms, Designs by David, LA Botanicals, The Hidden Garden, BloomNation, and so many others that we simply can’t name them all.  There was good food, good company, and plenty of time to reflect on the past ten years.

Today, Flowerlink’s roses can be found in high-end supermarkets, popular floral shops, and featured in major events throughout Southern California, but that’s certainly not where we started.  The roots of our roses can be traced to our family farms in Ecuador where some of the world’s best roses have been grown for decades.  But it was ten years ago that those roses were brought to Los Angeles and Flowerlink was born.

All the faithful clients that crowded into the Manhattan Beach Country Club last Wednesday had to be earned.  In the beginning, they weren’t coming to us, so Flowerlink went to them.  Working out of her car, Flowerlink’s founder, Natalia Diez, would go from florist to florist, offering samples of the finest rose varieties from her family-owned farms.  Though the beginnings were humble, the quality of the roses was undeniable.  Soon the word of our roses spread and demand for Ecuador’s finest began to grow.  As the demand bloomed, so did Flowerlink.  The trusty car was soon swapped for a delivery van, and Flowerlink was finally on its way to providing wholesale roses to florists and high-end buyers all across Los Angeles and Orange County.

Many of those early customers are still using our roses, and we’ve always valued their dedication.  Today, Flowerlink operates out of a large warehouse in Torrance, California.  The business that started out of the back of a car, delivering roses from her father’s farms, eventually became the second biggest client for those very same farms.  The operation may have gotten bigger, but the principals at Flowerlink have always stayed the same.

We’ll continue to provide the highest quality roses, consistently and reliably.  In the wholesale flower industry, trust is a major factor.  Not coming through on your commitments could devastate someone’s business or special day.  Our dependability and desire to build lasting relationships has gained the trust of some of the biggest names in Southern California, and we’re ready to gain your trust as well.  Thanks for a beautiful ten years and for many more to come!

At Flowerlink, the cut flower industry is near and dear to our hearts.  We’ve been growing roses on our family-owned farms in Ecuador for over two decades, and we’ve seen how the fresh cut flower industry has transformed that country for the better.  It seems like when it comes to providing wholesale roses, other countries are beginning to see it as well.

Like Ecuador, countries that are closer to the equator have the steady daylight and ideal temperatures to reap the full benefits of flower production.  While South America has long been one of the world’s top spots for rose growers, a country across the ocean has gotten into the trade, and it’s making a huge impact on their country.

In Kenya, horticulture has quickly become one of the country’s faster growing industries.  In fact over the last decade, Kenya has nearly tripled its flower exports and seen its flower export value increase nearly 14% each year.  Fresh cut flowers are now the country’s second largest export behind tea, and the industry is now composed of around 5,000 flower farms and employs over 55,000 Kenyans.  They’ve already positioned themselves as the leading supplier of fresh cut flowers to the European Union with nearly one million stems being cut and shipped to the EU each day.  And what about roses?  Well, roses account for a staggering 88% of all their flower exports.

There’s no doubt that the fresh cut flower industry is booming in Kenya, and it’s bringing a lot of much needed jobs and revenue to the impoverished nation.  But, it’s not without its criticisms.  Most of the issues stem from poor working conditions for those workers harvesting the roses.  It’s a shame that such a promising industry could be tainted with these allegations, but it’s also the reason that it’s so essential to have programs and institutions in place to make sure workers are paid and treated fairly.

These types of programs are the reason that the cut flower industry in Ecuador has thrived for as long as it has.  Growing roses that adhere to fair trade practices is incredibly important. and it’s something that we pride ourselves on at Flowerlink.

Get Los Angeles Fair Trade Wholesale Roses Through Flowerlink!

Opening up our shop in Southern California has allowed us to cut out the middlemen and bring roses to Los Angeles event planners, florists, supermarkets, and high-end buyers in the shortest time possible.  But we’re still dedicated to making sure that when you purchase wholesale roses from our Ecuador farms through Flowerlink, you know that you are getting roses that were grown with a social conscious.

To find out more about ordering the world’s best roses in bulk, please call us at 310.848.1843 or email us at   Bring Ecuador’s finest roses to your LA event or shop!

Source., ‘,’ 2014.