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Pantone Color of the Year 2023 “Viva Magenta” Inspired Rose Varieties

Today on the blog we are getting inspired by Pantone’s 2023 color of the year Viva Magenta. According to Pantone it’s “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” We think there are many rose varieties that fit these attributes like some of the pretty varieties below.


First, we are featuring the beautiful hot pink Jacaranda. This variety has a vase life of 12-14 days and opens and holds incredible!

Mayra’s Bright

I LOVE this garden rose! You can never go wrong with this beauty and will ALWAYS perform. Add to that the wow factor and the quality of this variety is impeccable!! Mayra’s Rose Bright is a bold hot pink/ dark magenta variety and has dense ruffled petals that open big allowing you to peek into its green center. Don’t be fooled by the pictures, this rose is not RED. Garden roses can be very delicate, but they add lots of value, texture and beauty to an arrangement so finding one that is sturdy and holds well like this variety is ideal.

Hot Explorer

This one is my favorite hot pink variety (and yes, it’s not Pink Floyd, although I like that one too). Hot Explorer is a mutation of the Explorer rose, so it has many of the same beautiful characteristics. Vase life for this variety is approximately 12-15 days and it has a head size of 6-6.5 cm. In the hot pink category, this variety is one of the lightest.


This striking variety features one of the brightest hot pinks in the market. Mainly available in 60-80 cm this rose has an excellent vase life of a least 14 days. V.I. Pink is a mutation of Playa Blanca and comes from Esmeralda Breeding.

Mata Hari

Last but not least is Mata-Hari. A unique rose with a gorgeous intense color, best described as deep magenta. Mata-Hari has a large elegant head that opens slowly and holds well with a vase life of 10-14 days. This bold variety is available in 50-60 cm.

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